About Good Grief
Practical estate admin help after someone dies
We help families organize estate settlement documents, accounts, deadlines, vendors, and tasks after a death, so the paperwork has a place to go.
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The systems around death should be less confusing than death itself.
Families are asked to become project managers, legal researchers, archivists, financial investigators, and customer service escalation experts overnight.
Good Grief exists because that burden is not noble. It is admin. Admin can be organized, explained, shared, and made lighter.
Why Good Grief exists
My dad died suddenly in 2021. Five years later, I'm still doing his taxes.
What followed his death wasn't just grief. It was a second job: hundreds of tasks, dozens of institutions that don't talk to each other, years of paperwork that still isn't finished, and they kept asking me to find a fax machine. I'm organized. I've built companies. It remains one of the hardest things I've ever had to manage.
And here's the part that got me: this is something almost everyone goes through, and there was no system for any of it. No tool existed. So I built it.
Good Grief is the system I needed and couldn't find. Your grief is yours. Your to-do list shouldn't be.
Emily Kyle, Founder
Our Values
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Possibility
Even in the midst of loss, new beginnings are possible. Grief doesn't close the door; it invites us to open a new one with intention. The future and present are full of unlimited possibilities.
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Community
No one should have to navigate grief alone. We create space for connection, shared stories, and support because growth happens together.
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Empowerment
We equip people with tools, knowledge, and options so they can move through loss with clarity and confidence, not confusion or fear.
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Curiosity
We approach life, loss and the unknown with open minds. Curiosity helps us ask better questions, challenge assumptions, and discover what's truly needed.
Meet your death geeks.
Female founders, 20+ startups built, Fortune 100 and IPO experience. We know how to create new categories, establish brand trust, and build communities around what matters.
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Emily Kyle
Founder & CEO
GitLab employee #16, scaled through the IPO. 20+ years launching and scaling startups, with deep expertise in 0-to-1 go-to-market and commercialization. Kellogg MBA.
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Carrie Costa
Co-Founder
20+ years across Visa and five startups; a fintech and consumer operator who brings enterprise polish to startup speed. Now advising as a board director.
Want the full story? Meet the mortals behind Good Grief or read why we started Good Grief.