About Good Grief
Practical estate admin help after someone dies
We help families organize estate settlement documents, accounts, deadlines, vendors, and tasks after a death, so the paperwork has a place to go.
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The systems around death should be less confusing than death itself.
Families are asked to become project managers, legal researchers, archivists, financial investigators, and customer service escalation experts overnight.
Good Grief exists because that burden is not noble. It is admin. Admin can be organized, explained, shared, and made lighter.
Our Values
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Possibility
Even in the midst of loss, new beginnings are possible. Grief doesn't close the door; it invites us to open a new one with intention. The future and present are full of unlimited possibilities.
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Community
No one should have to navigate grief alone. We create space for connection, shared stories, and support because growth happens together.
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Empowerment
We equip people with tools, knowledge, and options so they can move through loss with clarity and confidence, not confusion or fear.
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Curiosity
We approach life, loss and the unknown with open minds. Curiosity helps us ask better questions, challenge assumptions, and discover what's truly needed.
Meet your death geeks.
Female founders, 20+ startups built, Fortune 100 and IPO experience. We know how to create new categories, establish brand trust, and build communities around what matters.
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Emily Kyle
Founder & CEO
20+ years launching and scaling startups. First marketing hire at 5 early-stage companies through funding rounds and exits, including the GitLab IPO. Expert in 0-to-1 GTM strategy and commercialization.
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Carrie Costa
Founder & COO
20+ years of technology, product, and editorial strategy. Experience with 5 startups and Fortune 100 companies like Visa. Brings startup velocity with enterprise polish.