Meet the Founders of Good Grief | A startup alleviating the bureaucratic burden in death.
Most people avoid talking about death but we started a whole company to do just that.
We’re the founders, Carrie and Emily, of Good Grief—a resource, a rally cry, and a lifeline for people navigating the administrative burden of loss. Americans mourn 3.4m people each year. And it takes over 540 hours to settle the affairs of the deceased.
Good Grief exists to create more space for grief by easing the bureaucratic burden that comes with loss. This isn’t traditional grief support—it’s about preparation, proactive conversations, and a straightforward, personalized roadmap to navigate the post-mortem journey. We help you navigate the administrative chaos with clarity, curation, and just the right amount of dark humor.
We come to this work not as clinicians or clergy but as humans who’ve walked through the fog ourselves and lived to tell the tale. We hope to be your practical, death planners.
So who are we?
Carrie Costa

Emily Kyle

And, if we let it, it can shine a flickering light on what really matters.
Good Grief was born from this haunted heart.
A place not for mourning in the traditional sense, but for preparing—with grace, humor, and a little gothic with a touch of red flair. ☠️🖤☠️🖤☠️🖤